For Château des Charmes, the packaging redesign focused on realigning the brand’s three core tiers: Cellar, Estate and Superior, into a more cohesive and clearly differentiated family. Building on a new brand mark inspired by the château itself, the packaging carries that architectural idea through with a distinctive label shape that echoes the building’s roofline. The result is a system that connects the wines more closely to the winery’s sense of place, balancing French château heritage with a refined Niagara identity.
