Escarpment Running is a specialty road and trail running brand inspired by the Niagara Escarpment and built around adventure, expertise and community. The brand is positioned around carefully curated, harder-to-find performance products paired with knowledgeable, personal service for runners ranging from beginners to experienced athletes.
The identity project focused on refining its core idea, improving legibility, consistency and versatility while preserving its retro character and connection to the Escarpment. Colour, typography, spacing and the layered line motif were explored and refined to create a more energetic, contemporary system while retaining the sense of landscape, movement and “the path ahead.”
The logo’s stepped lines abstract the profile of the Niagara Escarpment while the angled geometry introduces a sense of perspective and forward movement. These same angles carry through the wider visual system, creating a consistent graphic language for frames, dividers, colour blocks and other brand elements.
