A playful lifestyle wine brand built around a love of dogs, bold personality and a charitable purpose. Launched in Ontario in 2025, a portion of proceeds from each bottle supports the Ontario SPCA and dog rescue initiatives across the province. The visual identity pairs a clean, contemporary wordmark with vibrant illustrated canine characters, creating a distinctive packaging system designed to feel energetic, approachable and easy to recognize on shelf.
A flexible identity and label system combining a restrained black foundation with expressive colour, oversized typography and character-driven illustration.
Each wine is given its own personality through a custom illustrated dog, with a bold colour treatment that carries across the label and broader brand.
