Building on an existing logo and initial brand direction, I refined and expanded Tourism Langley’s visual identity across colour, styling, sub-brands, photography, collateral, social media, promotional and event applications. I also developed the launch collateral, defining how the refreshed brand would roll out consistently across key visitor and stakeholder touchpoints.
Brand Refinement
Expanded the initial brand direction into a more cohesive and usable visual system, refining the colour palette, developing supporting brand elements and creating sub-brand expressions for different audiences and applications.
Social Media
Created a flexible suite of branded social media templates for posts and reels, giving the Tourism Langley team a consistent visual system for features, events, headlines and campaign content.
Launch Planning
Developed a flexible family of neighbourhood and event signage, wayfinding and branded display materials, creating a consistent Tourism Langley presence across community locations, activations and visitor-facing events.
A complete stationery suite bringing the refreshed Tourism Langley identity into everyday use.
