Building on an existing logo and initial brand direction, I refined and expanded Tourism Langley’s visual identity across colour, styling, sub-brands, photography, collateral, social media, promotional and event applications. I also developed the launch collateral, defining how the refreshed brand would roll out consistently across key visitor and stakeholder touchpoints.
Brand Refinement
Expanded the initial brand direction into a more cohesive and usable visual system, refining the colour palette, developing supporting brand elements and creating sub-brand expressions for different audiences and applications.
Strong brand-focused social media layouts.
Launch Planning
Neighbourhood and event wayfinding, branding, and signage.
Complete brand stationary system
